★ Sausage  /  Bacon  /  The Fry Up ★

KnowWho To Call.& thenSell Harder.

HOG is a lead acquisition tool. It tells you who to talk to, finds the decision maker and alerts you when an opportunity goes live. Then it can make the approach on LinkedIn for you. Bacon is the cut for B2B sellers. Sausage is the cut for executive search. Order both and it's The Fry Up.

See the Menu Order the Fry Up
The HOG mascot: a big pink tattooed hog on the toilet with a laptop on its knee, smoking a cigarette and flipping the bird
Born to Sell

§ 02 — The Package (go on, take a shot)

The Fry Up. Both on one plate.

Win the clients with Bacon. Win the mandates with Sausage. The Fry Up is the full HOG package: both cuts, for firms that sell and run search, on one order.

Order the Fry Up →

§ 03 — The Rap Sheet

Public enemies.

Sales and search are full of the same three crooks. HOG is built against every one of them.

7'6'5'4'

HOG DEPT. — CASE 0451

The Bought List

11·03·26  ·  LDN

Charged with
Selling thousands of names and not one reason
Sentence
Binned, unread
7'6'5'4'

HOG DEPT. — CASE 0702

The CV Spammer

11·03·26  ·  MCR

Charged with
Forwarding whoever applied and calling it a search
Sentence
Blocked, for life
7'6'5'4'

HOG DEPT. — CASE 1313

The Mail Blaster

11·03·26  ·  NYC

Charged with
One template, ten thousand inboxes
Sentence
Marked as spam

§ 04 — The Creed

Sending the message is the job the cheap bit. The expensive part is knowing who's worth it, and what to say.

  1. I.

    Thou shalt do the homework.

    Who matters? What do they need? Why now? Agents do the digging, on companies and on the people who run them.

  2. II.

    Thou shalt not spray.

    Volume isn't a strategy. One right call beats a hundred cold ones. One right candidate beats a hundred CVs.

  3. III.

    A human calls the shots.

    The hog digs, and can make the LinkedIn approach for you from your own account. Let it send, or read every message first. Your people get on with the conversation.

HOGS
RULE

§ 05 — Word on the Street

Sausage told us they needed a CFO before they'd told anyone else.
[Name Surname] — Managing Partner, [Search Firm]. Dummy testimonial.
Bacon told us who to ring before the kettle had boiled.
[Name] — Sales Director, [Company]. Dummy testimonial.
Ordered the Fry Up. Slightly rude. Very filling.
[Name] — Founder, [Company]. Dummy testimonial.

§ 06 — Place Your Order

What'll it
be, big shot?

Tell us who you sell to, who you recruit for, or both. We reply within one cigarette break (working days).[Dummy.]