★ Lead acquisition  /  By HOG ★

BaconHot Leads.& alwaysCrispy.

Bacon is the lead acquisition cut of HOG, built for B2B sellers. It tells you who to talk to today, finds the decision maker at every company worth a call, and alerts you when an opportunity goes live. Then it can message them on LinkedIn for you. Prospecting with none of the cold, beige leftovers.

Order Bacon Or get the Fry Up
The HOG mascot on the toilet with a laptop on its knee, smoking a cigarette and flipping the bird
All Sizzle

§ 01 — The Problem

You don't need more leads. You need the right person at the right company, this week, while the reason to call is still fresh.

  1. I.

    Thou shalt know who to call.

    Every morning starts with a short list: the people and companies with a live reason to hear from you today, freshest first.

  2. II.

    Thou shalt find the one who signs.

    Knowing a company isn't knowing who can say yes. Bacon finds the person who owns the buying call, and a way to reach them.

  3. III.

    Thou shalt not turn up late.

    A budget opens, a leader changes, a contract comes up. Bacon flags it while the opportunity is still live.

§ 02 — The Platform

Pick from the wall.

From a market you care about to a name, a reason and a message on its way. Agents do the research and, if you let them, the LinkedIn outreach.

Bacon Flash — Sheet No. 13 —

Who

Who to talk to

A short daily briefing of the people and companies worth contacting now, each with the reason why.

Buyers

Decision maker search

Pick a company and Bacon finds the person who owns the buying call, with the channels to reach them.

Signals

Buying signals

Agents watch the companies in your market for the changes that mean someone is ready to buy.

Alerts

Opportunity alerts

Live opportunities, researched and reviewed by an agent before you see them, with the evidence attached.

Book

Your existing book

Import your contacts from a spreadsheet or Zoho. Bacon starts with the people you already know.

Outreach

LinkedIn outreach

A message written for one person, grounded in the signal that put them on your list. Bacon sends it from your LinkedIn account, or drafts it for you to send.

The Fry Up

Run search as well? Add Sausage and work both sides of the plate.

Order the Fry Up →

§ 03 — The Signals (go on, take a shot)

Knows when it's time to call.

Budget

A new budget opens for what you sell.

New boss

A leadership change brings new priorities.

Renewal

A contract comes up for review.

Launch

A product launch creates new needs.

§ 04 — How It Works

From signal to the plate.

  1. 01

    Pick your market

    Tell Bacon what you sell and the sector you sell into.

  2. 02

    Bring your book

    Import the contacts you already have. Bacon starts with them.

  3. 03

    Get the alert

    Agents watch for buying signals and flag the opportunities worth chasing.

  4. 04

    Make the approach

    Bacon finds the decision maker and messages them on LinkedIn for you, or drafts it for you to send.

§ 05 — Questions

Lead acquisition, straight up.

What is a lead acquisition tool?

A lead acquisition tool finds the people and companies worth selling to and tells you why now. Bacon watches the market you sell into, tells you who to talk to, finds the decision maker and alerts you to active opportunities.

How does Bacon find the decision maker?

Open a company and ask for the role that owns the buying call for what you sell. Bacon searches for that person and shows their name, their title and the channels you can reach them on. If it finds nobody, it says so rather than guessing.

What counts as an active opportunity?

A company with a live reason to buy, such as a new budget, a leadership change or a contract up for review. An agent researches and reviews each one before you see it, and names the companies, people and signals behind it.

Who is Bacon for?

B2B sellers, founders and business development teams who would rather make five right calls than send five thousand emails.

Can Bacon contact people for me?

Yes, on LinkedIn. Bacon writes a message for that one person and sends it from your own LinkedIn account. If you would rather read every message first, it drafts and you send.

Where does Bacon keep my data?

On your own machine. Contacts, research and drafts are stored locally, not in our database. Research and drafting send prompts to an AI model, and those can include contact details.

§ 06 — Place Your Order

What'll it
be, big shot?

Tell us who you sell to, who you recruit for, or both. We reply within one cigarette break (working days).[Dummy.]